Axalta: GUARDIÕES DAS CORES

Axalta, a leading global manufacturer of automotive paint, grew its digital presence and connected with auto repair shops and refinish painters through an educational monthly video series.

Transforming social media into a teaching platform

Axalta is a leading global manufacturer of automotive paint, responsible for the colors of the best-selling cars worldwide. And although it has strong recognition within the automotive industry, the brand and its assets were lacking awareness - and sales - with a very important target market: refinishing.

Auto repair workshops and refinish painters were a large potential client that Axalta wasn't developing relationships with. Talquimy understood that this part of the business could be a game changer. Surveying the competition and studying the macro market and economic situation, the agency presented Axalta with...

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