Brand: Backus Ab InBev
Agency: S/A Llorente & Cuenca
Request and Challenge
- Backus ABInBev is a company that recognizes what an influencer marketing strategy can do to strengthen their corporate brand.
- Events and relational actions have been organized in collaboration with LLORENTE & CUENCA such as:
- Tweets & Beers Event (2016 – 2017)
- Gift kits for corporate social responsibility campaigns (2017)
- Guided tours of the Backus plant (2017)
- For the latest edition, we were asked to expand the scope of the Tweets&Beers event, which seeks to bring together the main digital influencers in an enjoyable space to:
- Promote a beer-loving culture #LoveBeer
- Discuss trends in the social media
- Strengthen ties between the brand and the communication team and the 'new influencers'