Campaign details

Brand: Backus Ab InBev
Agency: S/A Llorente & Cuenca

Request and Challenge

  • Backus ABInBev is a company that recognizes what an influencer marketing strategy can do to strengthen their corporate brand.
  • Events and relational actions have been organized in collaboration with LLORENTE & CUENCA such as:
    • Tweets & Beers Event (2016 – 2017)
    • Gift kits for corporate social responsibility campaigns (2017)
    • Guided tours of the Backus plant (2017)
  • For the latest edition, we were asked to expand the scope of the Tweets&Beers event, which seeks to bring together the main digital influencers in an enjoyable space to:
    • Promote a beer-loving culture #LoveBeer
    • Discuss trends in the social media
    • Strengthen ties between the brand and the communication team and the 'new influencers'