Banco Sabadell personal banking: Breaking paradigms

Banco Sabadell, a banking group, promoted its launch into personal banking in Mexico via press communications with a value over $800,000 Mexican pesos.

Campaign details

Brand: Banco SabadellAgency: S/A Llorente & Cuenca

Banco Sabadell, A Disruptive Player in Personal Banking

Banco Sabadell is a Bank with a long trajectory in Spain, and gaining a strong position in the Mexican market. They have chose this country as the place to introduce their new and disruptive personal bank, which has several characteristics that make it different. For starters, a 100% digital service. Working side by side with LLORENTE & CUENCA, Personal Bank of Banco Sabadell has made a strong impression so far.

But First, Context.

  • Since January 2016, Banco Sabadell got the...

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