Campaign details
Brand: Ben and Jerry'sAgency: Red Agency
Situation analysis
Ben & Jerry's is a long-time champion of equal rights with marriage equality a key part of its social mission. However, the debate about legalising marriage equality in Australia is fiercely debated politically, in media and in society.
We were tasked with creating a campaign that would encourage Australians to fight for equality in true Ben & Jerry's style - the ultimate goal being to force Parliament to agree to a national vote on same sex marriage and let the great Australians public decide policy.
Objectives
- Support...