Bernzomatic Emergency Preparedness

BernzOmatic, an American manufacturing company, developed a geo-targeting campaign that targeted US consumers about to experience bad weather and encouraged them to buy a propane tank.

Executive Summary

Challenge

Bernzomatic challenged Zeno Group with generating consumer demand of propane camping gas cylinders for hurricane and emergency preparedness. In advance of severe weather in key markets, propane camping cylinders sell out quickly. They are used during severe weather conditions for light and for cooking hot food, saving lives in the event of power and energy outages. In 2017, Bernzomatic's key retailers sold out of these propane tanks very quickly due to high demand after severe weather. Timing and predictive analysis developed by Zeno was crucial; it is nearly impossible to deliver fuel cylinders to a retailer during...

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