Campaign details
Brand: Big Fish - Off the hook creativityAgency:
The Helpo Association is a non-profit organisation that has been operating in Portugal, Mozambique, São Tomé and Príncipe and Guinea-Bissau since 2008. Their mission is to foster development through education.
The viability of this organisation is based on both individual and business financing through their Child Sponsorship Programme. An "adoption" programme that pays for children's educational needs.
Like all non-profit organisations dependent on individual and business support, being on top of mind is of the utmost importance.
The assignment given to us was to create awareness and...