Bio Oil: #UnstretchedJourney

Bio-Oil, a scar and stretchmark product, told the pregnancy experiences of Indian celebrity mothers, and the support that made sure they had an #Unstretched Journey, which led to a sales increase in India.

Campaign details

Agency: 20:20 MSLBrand: Bio Oil

Why is this work relevant to PR?

The Campaign #UnstretchedJourney demonstrates the power of PR in driving conversations and engagement based on insights and social behaviors in India. On Mother's Day, Bio-Oil, the World's leading anti-stretch marks brand set-out to communicate the importance of support during pregnancy. The brand leveraged the untold pregnancy experiences of celebrity mommies in India, further dialing-up these stories with PR. Through relevant partnerships and amplification, the brand made an impression not just on the consumers, but also on healthcare professionals, who at the end of...

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