Campaign details

Brand: Business Coordinating Council (CCE)
Agency: Zimat Consultores

On September 7 and 19, 2017, Mexico City, and the states of Morelos, Chiapas and Puebla were hit by strong earthquakes, causing more than 200 deaths and damaging tens of thousands of homes and buildings.

Despite personal circumstances and emotions, Mexicans found the strength to help others during these difficult times.

Mexican private sector wanted to show their support and help those in need. On the afternoon of September 19, the Business Coordinating Council (CCE) reached out to Zimatto help coordinate all efforts in an effective way and communicate them through one single channel. This initiative was called Fuerza Mexico.

Zimat's experience in networking, communications and logistics was pivotal to the success of Fuerza México.

The objective was to design an efficient mechanism that would allow to coordinate the aid coming from different companies and individuals, so that it could be delivered efficiently to the areas which needed most help. The initiative was called Fuerza Mexico.