Campaign details

Brand: CA Technologies
Agency: S/A Llorente & Cuenca

Our challenges

  • A $4 billion worth technology company
  • One of the world's largest software vendors that provides the tools and technology to deliver high-quality applications and services to its customers
  • Among its clients are most Fortune 500 companies
  • Despite the complex economic context, Latin American companies continue to invest in innovation and automation and this market is a critical for the company

The Client

  • CA's Latam small communications team is based in Brazil and has no local support in the countries it operates
  • We needed to establish an active, integrated and aligned communication throughout Latin America
  • Their new branding concept, called The Modern Software Factory, was launched globally and it was vital to disseminate it in all Latin America countries
  • We wanted to spread their reputation beyond IT professionals and specialists
  • We needed to improve their digital communication and social media engagement among their staff, partners and IT professionals