Cabcharge Australia: Cabcharge Digital Pass - An Australian-first digital taxi ticket

Cabcharge, a taxi service, created a new value offering to boost its profile among users in Australia.

Summary

For more than 40 years, Cabcharge was the de-facto Australian account payment system providing a way for passengers to pay for taxi fares by non-cash means. It was one of Australia's first technology pioneers and a great example of local innovation. But in the wake of growing competition from rideshare services and alternative payment systems, external perception of Cabcharge had failed to keep pace with the company's digital transformation. It was time to show the Australian business community that Cabcharge had evolved and reinforce that it's an important digital platform for business travel.

Brief

To coincide with a new...

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