Carabao: We Are Female Fans

Energy drink brand Carabao created a media relations campaign based around Google image searches to showcase the brand’s ethos as one that resonated with young women in the UK.

Campaign details

Brand: CarabaoAgency: W

Objectvies

Carabao Energy Drink prides itself on its inclusive marketing, but as a major football sponsor, there were certain audiences that weren't being reached as effectively as others.

At the beginning of the year, Carabao tasked W with speaking to a specifically female audience, showcasing the brand as a product whose brand ethos resonated with young women.

Our markers of success were:

  • Securing stories in top tier female lifestyle titles, reaching a brand-new audience
  • Achieving national coverage to further the reach of the story
  • Driving conversation on social media

Budget

W fee...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands