Casey House: Healing House

Casey House, a hospital specializing in HIV/AIDS, changed perceptions of HIV sufferers among the general public in the US and Canada by launching a HIV+ spa that offered treatments from people living with the disease.

The Opportunity

The power of touch is essential for positive well-being. It is proven to reduce anxiety and stress and is the first sense we develop as humans. For individuals living with HIV/AIDS this essential need is often taken away from their daily lives due to fear.

As an organization that promotes understanding through compassion and making their clients' humanity more visible than their disease, Casey House wanted to shine a light on the importance and the power of touch, especially for those living with HIV/AIDS to dispel misconceptions around contraction.

Despite the overwhelmingly positive media coverage and...

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