Chando "She says" Campaign

Chando, a cosmetics brand, increased sales of its high gloss lipstick with women in China due to its social campaign promoting women.

Marketing Challenges

Holding the brand idea "You are naturally beautiful", CHANDO encourages consumers to be confident in their true inner selves and enjoy a natural and beautiful life.

In terms of the skincare brands, Women's Day has always been a big opportunity for communication campaigns in a year, on which CHANDO hopes to strengthen the emotional connection between the brand and the wider women group, and improve brand preference by supporting women.

However, since Women's Day is a large-scale marketing arena for all major women's brands where consumers are bound to face voices of various brands, CHANDO needs to seek...

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