Campaign details
Advertiser: Changi Airport GroupBrand: Changi Airport GroupAgency: MSL Group IndiaCountry: India
Situation analysis
"Of all the books in the world, the best stories are found in between the pages of a passport."
And quite a few exciting stories are born at airports. This very sentiment is what Singapore's Changi Airport wanted to communicate to its sixth largest market – India. Despite the large population of Indian passenger movement (3.67 million), Changi was unable to unlock the total potential of racking in sales. The major reason was very basic – travelers being...