Cigna Combines with Express Scripts, Establishing a Blueprint to Transform the Health Care System

Cigna, a health services organisation, created a multi-disciplined communications campaign to show US stakeholders its plan to transform the healthcare system.

In March 2018, Cigna announced its intention to purchase Express Scripts for $67 billion and accelerate the shift to value-based care in the U.S. healthcare market. The company recognized that there had been significant changes to the health care market and delivery system that made the combination of a pharmacy provider and a company with an integrated medical offering and health services portfolio like Cigna's a perfect tie up. In short: the time was right for a new model of care that would focus on the whole person, accelerate personalized health care options, and improve patient outcomes and total health....

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