Clear Channel: The Out of Home Project

Out-of-home operator Clear Channel showcased the real-time capabilities of its digital screens with a data-driven campaign to point homeless people towards shelters in Sweden.

Campaign details

Brand: Clear Channel Agency: Prime Weber Shandwick

Summary

Our mission was to showcase the possibilities that Clear Channel's digital screens have to offer. The contextual starting point of the idea was the increased amount of homeless people and the city of Stockholm's directive to open temporary shelters when temperatures drop below -7 degrees. Few people manage to find their way to the shelters, and therefore, we created an emergency system through the digital billboards that are located where people are. Based on weather data, distance and time, those who are homeless were referred to the...

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