Campaign details
Advertiser: Colgate PalmoliveBrand: ColgateAgency: Burson-Marsteller Africa
Opening Statement
In Kenya there are more active Facebook users then there are individuals who brush their teeth. With statistics like this Colgate Kenya decided that it was time to take action. Colgate Kenya decided that they were going to offer Kenyan's the opportunity to receive free dental screenings for the duration of Colgate's inaugural Oral Health Month (OHM) initiative in Kenya, and by doing so, create awareness around dental hygiene and promote healthy dental practices.
Burson-Marsteller was approached by RedFuse on behalf of Colgate-Palmolive. Together, alongside...