Colgate Saves Water, Builds Business and Slows GHG Emissions

Colgate, an oral hygiene brand, promoted its Save Water campaign across the US by sponsoring events and launching an Amazon and Google action that shares conservation tips.

This brand's unlikely journey to saving millions of metric tons of greenhouse gas all started withsome toothpaste at the Super Bowl.So let's start there.

Global CPG giant Colgate surprised the world during Super Bowl 50 with a TV spotthat didn't promotetoothpaste or mouthwash. Instead, it informed viewers about the impact of wasted water when the tap is left on while brushing our teeth. The powerful creative and its simple conservation message resonated far beyond football fans to national news media and the American public at-large. An extended spike in sales after the big game ledColgate to an authentic-to-categorysustainability...

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