Congresso Internacional de Matemáticos (ICM 2018): Matemática na mídia: o Congresso Internacional no Rio

The International Congress of Mathematicians, a mathematician conference, held its first conference in Rio, Brazil, and managed the PR crisis of medal theft and a fire in the venue through the launch of a new conference and a press conference.

Summary

Corcovado took on the challenge of coordinating the comms operation of the 1st International Congress of Mathematicians held in the Southern Hemisphere, in Rio, for 3,000 attendees. Quite a challenge, with several large events within the major event, mainly the delivery of the Fields Medal, the “Nobel Prize” for math.

Our goal was to strategically use the media opportunity to publicize Math. Before the event, we publicized the Fields Medal winners under embargo to the international media and 120 accredited journalists. Two days prior to the ICM, however, a fire hit the event facility, igniting a crisis that needed...

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