Creating Online Ambassadors to Share Emerson’s Story with the World

Emerson, a product manufacturer and engineering service, created an immersive training curriculum for its SMEs in the US to improve their social media proficiency.

A global technology and engineering leader, Emerson employs thousands of subject matter experts (SMEs) around the globe. These team members are considered industry experts on complex issues, and Emerson is eager to find new, direct ways to help its leaders engage with prospective customers and partners. Most SMEs do not use social media for business purposes, and as they gain seniority in the company, they are even less inclined to use social media to demonstrate thought leadership. Several years ago, Emerson conducted a social media training course but the curriculum was outdated, lacked a compelling call-to-action, failed to provide tangible...

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