Campaign details
Advertiser: Daimler AGAgency: Oliver Schrott Kommunikation GmbH
Short Version
The largest drivable stage in the world: the Hoover Dam, one of America's technical landmarks. In May 2015, Daimler subsidiary Freightliner impressed the public with a spectacular presentation there. For the first autonomously driving truck with road approval, the iconic structure in Las Vegas became the scene of a world premiere for the first time ever.
From a distance of 800 meters, 60 high-performance beamers generated a fascinating composition of picture and sound at the over 200m high Hoover Dam- and with 39,000 square meters it...