Daimler AG: Infinite inspiration - World premiere of the freightliner Inspiration truck

Daimler, a carmaker, introduced its new truck at the largest dam in the United States with a record-setting light projection show.

Campaign details

Advertiser: Daimler AGAgency: Oliver Schrott Kommunikation GmbH

Short Version

The largest drivable stage in the world: the Hoover Dam, one of America's technical landmarks. In May 2015, Daimler subsidiary Freightliner impressed the public with a spectacular presentation there. For the first autonomously driving truck with road approval, the iconic structure in Las Vegas became the scene of a world premiere for the first time ever.

From a distance of 800 meters, 60 high-performance beamers generated a fascinating composition of picture and sound at the over 200m high Hoover Dam- and with 39,000 square meters it...

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