Dei Holdings: Helping Little India's offline mom and pop stores remain relevant in today’s digital economy

Dei, the online grocery marketplace, developed a platform that would ease consumer pain points, and successfully generated interest from investors in Singapore.

Situation Analysis

Singapore's digital transformation and e-payments push is well underway, reshaping how consumers engage with brands - from the introduction of novel shopping spaces to the adoption of omnichannel strategies, brands and consumers are given the opportunity to view the act of shopping in a different light. This transformation mirrors consumer behaviour with shoppers moving from offline to online, causing traditional retailers to feel the pinch of such shifts.

The days of small, traditional brick-and-mortar store are numbered. Unable to grapple with such changes, mom-and-pop stores wound up competing with hypermarkets that catered to every need of the consumers,...

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