Situation Analysis
Singapore's digital transformation and e-payments push is well underway, reshaping how consumers engage with brands - from the introduction of novel shopping spaces to the adoption of omnichannel strategies, brands and consumers are given the opportunity to view the act of shopping in a different light. This transformation mirrors consumer behaviour with shoppers moving from offline to online, causing traditional retailers to feel the pinch of such shifts.
The days of small, traditional brick-and-mortar store are numbered. Unable to grapple with such changes, mom-and-pop stores wound up competing with hypermarkets that catered to every need of the consumers,...