Doggy Day with Guinness World Records and dotsure.co.za

Dotsure.co.za, an insurance brand, broke a Guinness World Record in order to promote its pet insurance package in South Africa.

Campaign details

Brand: dotsure.co.zaAgency: Clockwork Media

What do you do when your new client comes to you, asking for assistance in helping them promote their insurance package for pets?

You help them break a Guinness World RecordTM of course. And that's exactly what we did for our client, dotsure.co.za.

South African insurance company, dotsure.co.zaoffers clients car, home, and pet insurance. They believe that the insurance industry is in desperate need of change, and needs to focus more on innovation and offering real customer value – including customers of the furred variety....

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