A brief description of the assignment
Since the brand launched in 2010, Dove Men+Care has been committed to driving a positive conversation around masculinity, fatherhood, and celebrating how real men care today.
In 2018, the brand sought to not only celebrate dads and the roles they play, but also drive awareness around an important issue many men and their families are facing today. While a majority of men understand and value the importance of taking time off to care for a newborn, a lack of access, workplace pressures, and cultural stigmas still prohibit this from being a reality for many....