Campaign details

Advertiser: Multichoice Kenya
Brand: DStv
Agency: Engage Burson Marsteller

Summary

MultiChoice Kenya team assisted by Engage BM, through its DStv and GOtv brands and in association with The Walt Disney Company Africa, gave their subscribers a rare treat as they hosted an exclusive pre-release screening of The Lion Guard: Return of the Roar.

The mandate was to drive awareness for the Disney Junior channel on DStv through the launch of Disney's animated special and new animation series called The Lion Guard, to children in the age group of 3–7 years. A special premier was conceived and executed targeted at viewers in this age group, accompanied by their parents. The event took place at the Planet Media Theatres, Westgate Mall with over 300 guests in attendance.

Engage BM planned and executed all aspects of this unique event targeted at children including concept, activations, branding, logistics and programme management.

The opportunity