Dstv: Lion Guard – Return of the roar

MultiChoice Kenya, a video entertainment and internet company, successfully raised awareness of Disney's new animation series by hosting an exclusive pre-release screening.

Campaign details

Advertiser: Multichoice KenyaBrand: DStvAgency: Engage Burson Marsteller

Summary

MultiChoice Kenya team assisted by Engage BM, through its DStv and GOtv brands and in association with The Walt Disney Company Africa, gave their subscribers a rare treat as they hosted an exclusive pre-release screening of The Lion Guard: Return of the Roar.

The mandate was to drive awareness for the Disney Junior channel on DStv through the launch of Disney's animated special and new animation series called The Lion Guard, to children in the age group of 3–7 years. A special premier...

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