East Midlands Trains: On Track for Brand Fame

East Midlands Trains, a UK train operator, created portraits made from train tickets and a lost property orchestra to drive positive consumer engagement and promote its mobile and lost property services.

Campaign details

Brand: East Midlands TrainsAgency: Tin Man

Summary

Drive fame and consideration for East Midlands Trains whilst promoting its key business offerings (Mobile Tickets, Lost Property Service) before the end of its franchise agreement. Tin Man's creative approach was mass-appeal and the results were phenomenal:

  • 379 pieces of coverage including 17 nationals and 46 regionals in the East Midlands area
  • Good Morning Britain and BBC Radio4 You&Yours coverage
  • Social engagement from Gary Lineker during the World Cup
  • Use of mobile tickets shot up by 31%
  • 56% would purchase mobile tickets in the future
  • 81% more likely...

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