Campaign details
Agency: MSL IndiaBrand: Economic Development Broad of Mauritius
Situational Analysis
Mauritius was named among 25 countries in the high risk jurisdiction list by custodian banks, shared with SEBI following a regulation in April on 'Beneficial Owners' reported in the leading financials.
While this was aimed at curbing the use of these jurisdictions for fund round-tripping, Mauritius feared that this allegation could impact genuine investors and severely damage its reputation as an investment hub, thus impacting Mauritius' economy by $100bn-150bn.
We were entrusted with the task of correcting Mauritius' perception with the regulator and the banking...