Campaign details
Brand: Electronic ArtsAgency: Weber Shandwick
Project Overview
To launch the fattest game in the world - Need for Speed Payback, we needed to come up with an idea that could follow its speed accordingly.
Once we understood our Brazilian audience, their strong relation with the game soundtrack and lifestyle, we realize our communication strategy might resonates in high speed, adrenaline and speak Portuguese out laud.
We team up with Haikaiss- a well-known rap group for their fast lyrics verses - to be bold to suggest - for...