Electronic Arts K.K.: Simcity Buildit School of Politics

Electronic Arts K.K. (EA Japan), a video game company, increased young people's interest in politics through its game 'SimCity BuildIt School of Politics'.

Campaign details

Brand: Electronic Arts K.K.Agency: dentsu

Challenge

Declining interest in politics among youngsters is a global issue. This is much The same goes true for Japan. Even in the most recent national elections, Japan's voter turnout remains at 52.7%. This is much lower than the average voter turnout rate of G 20 which is 67.6%. Furthermore, politicians ranked 1 41 in young people's job rank they want to be in the future. It remains in the ranking below the tattoo artist of 140th place. Young people did not hold expectations, or longing for politics.

Idea

In...

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