Campaign details

Agency: Value 360 Communications
Brand: Instappy

Scenario

The 'Future Of Business Survey' revealed that "with SMEs in India touted to be a $25.8 billion market for emerging technologies by 2020, the rise of B2B ecommerce is a trend that will certainly gain more momentum in 2017."

Furthermore, a report by EY and ASSOCHAM titled "SMAC — the next growth driver for SMEs in India" stated that "the need of the hour is for SMEs to take the lead in adopting Social Media, Mobile, Analytics and Cloud Technologies (SMAC) and make it an integral part of their business strategies. Those that are successful in understanding the power of SMAC and harnessing it across their businesses will lead this new wave of growth."