Empowering India’s Dying MSMEs with Aye Finance

Aye Finance, a financial service provider, empowered the MSME (Ministry of Micro, Small and Medium Enterprises) in India by specially training its teams to help give advice and lessons to MSME members.

Campaign details

Agency: Value 360 CommunicationsBrand: Aye Finance

Objective

It might be eye opening to know that more MSME entrepreneurs have committed suicide as compared to farmers in India, as quoted by FISME.

As per report issued by Planning Commission of India, the MSME sector is an important pillar of Indian economy as it contributes greatly to growth with a vast network of around 30 million units, creating employment of about 70 million, manufacturing more than 6000 products, contributing about 45% to manufacturing output and about 40% of exports, directly and indirectly.

However, they are also the...

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