European Union Anti-Corruption Initiative: Corruption Park: Controversy as a way to disrupt indifference

The European Union Anti-Corruption Initiative (EUACI) created a theme park to support the work of anti-corruption agencies and bring their work to the attention of the public in Ukraine.

Campaign details

Brand: European Union Anti-Corruption InitiativeAgency: Gres Todorchuk PR

Challenge

For 1,5 years the European Union Anti-Corruption Initiative has been systematically supporting the work of Ukrainian newly-created anti-corruption agencies NABU, ARMA, and SAPO. Regular communication strategy of EUACI was mainly focused on local anti-corruption experts and conducted through long press conferences and reports. Therefore, these efforts didn't get much media attention and average Ukrainians or international audience's support.

We've inspired the client to have the courage to move away from habitual forms of delivering messages. Using the edutainment format (education+entertainment), we created the first interactive project...

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