F5: Cloud Africa

F5, an application services company, launched a research report and used its findings as PR material to increase awareness of its cloud capabilities in Africa.

The Challenge

Despite being a global leader in cloud security and performance solutions, F5 had noticed a lack of awareness of its cloud capabilities in Africa.

F5 therefore sought to not only build stronger media and customer relations on the continent, but also to educate and open up relevant conversations with consumers and leading editors, as well as within the company itself.

In order to establish themselves as an expert in the dynamic cloud market and expand their brand presence, the tech company needed to uncover key drivers, challenges and opportunities for African business decision-makers regarding the use of public,...

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