Facebook: The royal visit

Facebook, the social networking service, raised public awareness about its role in fostering development in Nigeria's technology sector by arranging Mark Zuckerberg's first visit to Sub-Saharan Africa.

Campaign details

Advertiser: FacebookBrand: FacebookAgency: Red Media Africa

Description

As part of Facebook's global outreach plan, Mark Zuckerberg, the Chief Executive Officer of visited Nigeria on August 28, 2016. Zuckerberg's visit to Nigeria was his first to Sub-Saharan Africa. We were to amplify this visit and ensure that all stakeholders especially those in the technology industry were carried along. This visit was to be a huge validation for the blossoming technology industry in Nigeria and Africa as a whole.

Campaign challenges

Press management and relation:

The major challenge we had during this campaign was controlling...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands