Campaign details

Advertiser: Faraja Cancer Support Trust
Brand: Faraja Cancer Support Trust
Agency: Levanter Africa

Opening statement

Giving, Hope, Help and Life

  • Faraja Cancer Trust is a not for profit organisation that offers cancer patients and their loved-ones free information, advice, counselling, complementary therapies, support group meetings and financial assistance in order to make their cancer journey a little more manageable. With the help of various supporters, Faraja conducts free cancer screenings across the country annually.

Communications

Communications has a vital role to play in Faraja's mission. The campaign centred around 3 main pillars;

  • Educating Kenyans on the importance of early diagnosis in increasing ones chances of fighting Cancer,
  • Mobilize influential institutions and individuals to give donations to the cause of supporting deserving cancer patients.
  • Positioning Faraja as a cancer information hub in Kenya