Fira Palvelu: The repiping project that renovated the industry

Fira Ketterä, a piping company, used PR to promote a faster, lower impact domestic repiping method in Finland.

Campaign details

Advertiser: Fira PalveluBrand: Fira PalveluAgency: Drum CommunicationCountry: Finland

Summary

Repiping projects are a nightmare in Finland. Normally, an apartment must remain empty for 2-3 months while the work is done and one apartment can cost up to tens of thousands of euros. In Helsinki, repiping costs 790 euros per square meter on average.

Fira Palvelut, specializing in repiping renovations, has been developing a repiping project model over the past few years to reduce its impact on the residents. This resulted in the conception of Fira Ketterä ("Fira Agile"), a flexible renovation...

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