FONDATION DES FEMMES: #MAINTENANTONAGIT

Women’s rights organisation the Fondation des Femmes, used traditional and digital media to raise money for women’s groups in France, who were struggling to keep up with demand following the Harvey Weinstein scandal.

Campaign details

Brand: FONDATION DES FEMMESAgency: TBWA Corporate

A Pro-Bono Support by Tbwa\Corporate

The Fondation des Femmes ambitions to support all projects that promote women's rights, gender equality and freedom to act and think. It raises funds from the general public and companies, and redistributes them to associations which don't have the resources to develop and expand their activity.

The Fondation des Femmes brings together founders, donors, volunteers, as well as hundreds of associations. It also relies on a committee of recognised experts to identify and support the best projects in favour of women's rights.

TBWA\Corporate supports...

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