Free a Girl Movement: Creating warriors out of survivors

Free a Girl Movement (FAGM), a Dutch organisation dedicated to raising awareness about forced prostitution of young girls, changed the perceptions of child trafficking and forced prostitution in India with an integrated PR advocacy programme.

Campaign details

Advertiser: Free a Girl MovementBrand: Free a Girl MovementAgency: FleishmanHillardCountry: India

The task at hand

Free a Girl Movement (FAGM), a Dutch organisation dedicated to raise awareness about forced prostitution of young girls by launching a first-ever initiative to fight against offenders - the School For Justice (SFJ).

There's an estimated 1.2 million girls forced in prostitution in India, of which only 55 cases lead to convictions. So as an initiative, SFJ aims to counteract injustice of impunity through a programme to educate girls rescued from forced child prostitution to become...

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