Campaign details
Advertiser: French corn/maize industry bodies (AGPM, FNPSMS, Gnis)Agency: Burson-MarstellerCountry: France
Overview
France produces more corn (maize) than anywhere else in the EU. But corn production has a bad reputation for using too much water, polluting soil and using too many pesticides. The French corn/maize industry bodies (AGPM, FNPSMS, Gnis) asked Burson-Marsteller i&e to build a three-year campaign to demonstrate corn's contribution to modern French agriculture, the economy, and everyday life.
The idea behind the ingeniously simple 'Cet epi m'epate!' (This cob is amazing!') campaign was to show people that they are already using...