As the first biotechnology company, Genentech is an industry leader with an impressive history of firsts, stemming all the way back to 1976 when Genentech's founders, Herb Boyer and Bob Swanson, conceived the company over a friendly drink.
The monumental moment has since been memorialized through a bronze life-size sculpture displayed on Genentech's campus, serving as a permanent reminder of the enthusiasm and comradery necessary to make innovation happen.
In keeping with the spirit of firsts, we set out with the goal of engaging current and potential Genentech employees and bringing science to the masses in a way that had never been done before.
Studies have found that highly engaged employees are 87% less likely to leave companies than their disengaged counterparts. Innovative companies - especially in the highly competitive world of biotech -must rejuvenate the way they tell stories to keep current employees engaged and attract new audiences.