Gilead Sciences Europe: Are you Chris? A disease awareness campaign in hepatitis C

Gilead Sciences Europe Ltd., a research-based biopharmaceutical company, launched the Are You Chris? campaign to raise awareness of hepatitis C (HCV) in Germany.

Campaign details

Brand: Gilead Sciences Europe LtdAgency: Cohn & Wolfe and Medizin und Markt

Overview

Hepatitis C (HCV) can cause liver failure, liver cancer and even death if left untreated. In Germany around 250,000 people are living with HCV and approximately half of those are unaware they have the disease. This is representative of the global situation, where an estimated 71 million people worldwide had chronic HCV infection in 2015, yet only 40% of those affected were aware of their status.

The introduction of direct-acting antiviral therapies in 2014 has made achieving HCV cure possible for the...

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