Goethe-Institut Mexiko: Dual Year Germany – Mexico, 2016–2017

Mexico successfully promoted The Dual Year Germany-Mexico 2016-2017, an event to promote unity between the two nations, through a year-long campaign that involved branding and corporate image, public relations and social networks strategies.

Campaign details

Brand: Goethe-Institut MexikoAgency: Another Company Mexico

(For your consideration: Integrated Marketing)

Almost 10 thousand kilometers separate Mexico from Germany. At first sight, both countries seem to be extremely different: the language, gastronomy, music and other elements that make up these two cultures. However, this is not an obstacle for a dialogue between these nations, a summit from which more points in common than differences may arise, a Dual Year that ignores distances by closely linking them.

A Dual Year symbolizes the union between two nations that, together, strengthen their bilateral relationship through various activities of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands