Golin: Creating Cultures of Empowerment: Have Her Back

Golin, a media company, launched a photographic campaign in the US that discouraged gender discrimination in the workplace by encouraging agencies to bring back women who had left due to prejudice.

The Challenge

We live in a world full of gender discrimination: pay, workplace and leadership inequalities felt across most industries and marketing is no exception, particularly acute in creative departments. In fact, in 2012 Kat Gordon determined that only 3 percent of creative directors are women. And with industry pushes for 6 years, that number has only risen to 11 percent. Ultimately, this means that most campaigns that go out to the world are missing a female point of view, the leading purchaser of products in the household. And while female creative directors at agencies are few and far between,...

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