The Challenge
We live in a world full of gender discrimination: pay, workplace and leadership inequalities felt across most industries and marketing is no exception, particularly acute in creative departments. In fact, in 2012 Kat Gordon determined that only 3 percent of creative directors are women. And with industry pushes for 6 years, that number has only risen to 11 percent. Ultimately, this means that most campaigns that go out to the world are missing a female point of view, the leading purchaser of products in the household. And while female creative directors at agencies are few and far between,...