When GoPro, world's leading action-camera brand, made its debut in the Indian market, it wanted Indians to capture, create and share their immersive moments in an entirely different way. While the brand leads as a partner for extreme athletes and adventurers, the challenge was to make GoPro relevant to casual camera users across a very diverse country.
FleishmanHillard (FH) was chosen as a partner agency for GoPro, not only to drive the communications and public relations mandate, but also to act as an advisor for the India market strategy and approach. FH India helped GoPro maneuver its communications through its large, diverse landscape and help boost the brand's footprint in the country. The deep insight was to how to cater to the local flavors while staying true to its global communication ethos. Without a full fledge retail presence in India, GoPro's brand communications had to be driven primarily through PR and influencer engagement driven by FleishmanHillard.