GoPro: Capture Different

GoPro, an action camera brand, made its brand relevant by launching an annual experiential trip for select media in India.

Campaign details

Agency: FleishmanHillardBrand: GoPro

Background

When GoPro, world's leading action-camera brand, made its debut in the Indian market, it wanted Indians to capture, create and share their immersive moments in an entirely different way. While the brand leads as a partner for extreme athletes and adventurers, the challenge was to make GoPro relevant to casual camera users across a very diverse country.

FleishmanHillard (FH) was chosen as a partner agency for GoPro, not only to drive the communications and public relations mandate, but also to act as an advisor for the India market strategy and approach....

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