Brand: Great Ormond Street Hospital
Agency: Hill Knowlton Strategies
Great Ormond Street Hospital (GOSH) is a world-class paediatric hospital providing highly-specialised treatment not otherwise available in the Gulf Cooperation Council (GCC). GOSH treats 1,500 children with rare, complex conditions from the GCC every year.
Although GOSH is well-known in the UK, GOSH brand awareness in the GCC is low. With decreasing outbound medical tourism across GCC, GOSH faced increasing scrutiny on budget spend and ROI.
Our Challenge? To differentiate GOSH in the Middle East to drive patient referrals and strengthen relationships with key stakeholders.