Campaign details
Agency: MSL IndiaBrand: Grofers
The Task
India's e-grocery player - Grofers' performance, reputation and existence at large were questioned by its stakeholders and talent alike with perceptions that it will turn out to be one of those start-ups that shuts shop eventually. This widespread perception resulted in us being tasked with:
- Reinvigorating Grofers' narrative, especially the landscape within which it was being compared
- Showcase the long-term potential and success of Grofers in shaping India's e-grocery segment
Situation Analysis and Challenges
The brand was facing a spectrum of challenges across its business and operations, including but...