Campaign details
Brand: Hartwall Original Long DrinkAgency: Miltton, Bob the Robot, Dagmar, Lataamo
Starting point
Hartwall Original Long Drink is a refreshing mix of Finnish premium gin and grapefruit soda. It was invented for the 1952 Helsinki Olympic Games to help local bartenders serve the thirsty visitors with ease. Many consider it the national drink of Finland. The drink is grey in colour and Finns call it simply "grey" If you tell your bartender "I'll have a grey" everyone in Finland will know exactly what you mean.
Objectives
Alcohol advertising is strictly regulated in Finland. In 2015,...