Campaign details
Brand: Head & ShouldersAgency: Ketchum
Campaign Summary
Using England's thrilling run in the 2018 World Cup, Ketchum launched a platform that helped make Head & Shoulders the "unofficial shampoo" of the national team. Inspired by England's history of colourful players - and hairstyles - #GoScalpBrave dared fans and influencers to show their support through their scalp, creating a perfect match between the social moment and our shampoo's defining attribute.
Challenge
Head & Shoulders came to us with a tough challenge - how to make an anti-dandruff shampoo 'cool' enough that young men would want to...