Hennig-Olsen Is: The Polar Race

Hennig-Olsen Is, an ice cream brand in Norway, launched the Polar Race campaign to motivate employees to get in shape in order to reduce sickness absence and improve job satisfaction and employee engagement.

Campaign details

Brand: Hennig-Olsen IsAgency: Nucleus AS

Summary

Motivated by polar explorer Astrid Furholt, employees at Norwegian ice cream maker Hennig-Olsen Is raced each other in an epic campaign to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity and reduced sickness absence markedly. The project exceeded expectations by having a net positive effect on the company's bottom line, and made headlines across all traditional Norwegian media.

The challenge

Hennig-Olsen Is is Norway's leading ice cream brand and produces about 30 million litres of ice cream and frozen desserts annually. In May...

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